Victoria Street Community Project

The Victoria Street Business Association worked with traders, property owners and the City of Yarra to support local businesses during the COVID-19 recovery period.

A temporary activation was proposed for the car park at 218–220 Victoria Street, while another privately owned site at the corner of Victoria and Nicholson Streets explored a "Summer Pop-Up" concept inspired by Melbourne's popular Welcome to Thornbury venue.

The project aimed to create new trading opportunities, activate underutilised spaces and encourage visitors back to Victoria Street. Traders were encouraged to participate through outdoor dining, pop-up retail and community activities while complying with COVIDSafe requirements and Council permits.

These initiatives formed part of broader efforts to support local businesses, revitalise the precinct and strengthen community connections during a challenging period.

We are looking to working with you.

Victoria Street Committee