Funded through the Victorian Government's multicultural trader program and delivered with Yarra City Council, Victoria Police, Collingwood Rotary, Richmond Community Watch and local partners.
On the street, not on paper.
Funded through the Victorian Government's multicultural trader program and delivered with Yarra City Council, Victoria Police, Collingwood Rotary, Richmond Community Watch and local partners.
Revitalisation program launched on the street
A launch event bringing traders into the program from the start, with Council, Collingwood Rotary and the Minister's office.
Street safety forum with Victoria Police
Traders told us safety came before everything else, so we ran it first — a direct session on anti-social behaviour, lighting and how to report problems.
Business and marketing workshop
Traders wanted to understand their own marketing and how a stronger street would benefit their business. Run with an external business adviser.
Business law session on hiring and leasing
Practical legal guidance for traders taking on staff or signing a new shop lease, delivered with a commercial law firm.
Parking engagement with the City of Yarra
Working with Council on continuing one-hour free parking, so customers can stay on the street long enough to shop and eat.
Four street clean-up days
Volunteer days with Collingwood Rotary and Richmond Community Watch, tackling the presentation issues people judge the street by before anything else.
Greening and street furniture
Street furniture design, permits and installation delivered with Yarra City Council, targeting the places where people have least reason to stop.
Community mural at Ben Thanh Market
Artist commissioned and residents' approval secured for a major wall piece, with solar lighting so it stays visible after dark.
Business Expo, live entertainment and street wellness
A day of activation combining a trader expo with performance and street fitness, built to test what actually brings people onto the strip.
