2021 Festival Sponsorship





Our fabulous 2021’s festival will be celebrating the Year of Ox with Lion Dance and Dragon Dancers parading through the street to welcome people of all cultural backgrounds to the celebration.

Only a few months to go but we will prepare for the 2021 festival with so much fun and plenty of music, shows, rides and games and of course our unforgettable foods. We will bring back last year festival favourites the Pho Eating Competition plus children activities. Victoria Street will be lined with many foods, business, charity and community stalls adding a vibrant and energetic feel to the event.    

Our festival has become one of the most popular and recognised Lunar New Year celebrations in Victoria, drawing people from all over Melbourne. The festival is a wonderful opportunity for Victoria Street Richmond to treat the community to a vibrant, colourful and culturally rich experience.


The Victoria Street Lunar Festival attracts between 60,000 - 80,000 people throughout the day.

Majority of attendees are from surrounding areas including Collingwood, Fitzroy, Richmond, East Melbourne and Abbotsford.

The festival attracts a large number of City of Yarra Residents within walking distance.

Our survey data indicates that

Over 60% of the visitors visit Victoria street weekly and monthly, with 95% of the time visitation was for meals at Vietnamese and other Asian restaurants.  Over 70% of people are in the age from 18 to 44 years old. Over 26% of people are in the age of  45 - 60 years old go to the festival.

We invite your company to begin a partnership with the Victoria St Lunar Festival.


The benefit of sponsorship

  1. Positive brand alignment  with a large community event

  2. Broad media coverage

  3. Recognition across an extensive marketing campaign

  4. Directly engage with festival patrons

  5. Enhance your corporate image and credibility as a committed  supporter of the Victoria Street

Our extensive promotional campaign guarantees your ability to raise awareness of your organisation’s products or services, in a cost-effective manner to increase store traffic, generate leads and ultimately increase sales.

@2020 Victoria Street Business Association Inc.

Email us mail@victoriastreet.org.au

Post to  360 Victoria Street Richmond 3121 VIC

REGO NUMBER A0091177Z  | ABN 15 751 675 254

Payment and Donation Bank of Melbourne BSB 193-879 ACC 487 821 846 

​​VSBA -Victoria Street Business Association was founded in May 2015 as a non-profit business association. VSBA is representing over 300 Victoria street traders to work with local council, state and federal government to assist residents and stake holders for insights, networks, policy advocacy, services and facilities needed over 20 years.