VSBA - Blog , Our StreetVSBA - Blog , Our Streethttps://www.victoriastreet.org.au/blogs/our-streetTue, 28 Jul 2026 23:55:26 +1000http://zoho.com/sites/<![CDATA[Victoria Street Gateway]]>https://www.victoriastreet.org.au/blogs/post/victoria-street-gateway

Vietnamese Identity in Richmond

Vietnamese settlements was strong in Richmond and Victoria Street during late 1970s and early 1990s. Every year the community celebrates the Lunar New Year with gathering of local families for this Melbourne's most anticipated cultural celebrations. Victoria Street has been a popular destination for tourism, becoming a vibrant dining and retail strip popular with local and overseas visitors.



In April 2010, the City of Yara adopted a Victoria Street Structure Plan with community support for recognising and enhancing the Vietnamese cultural identity of Victoria Street. The gateway project was a $2 million project designed by an award-winning Gregory Burgess Architects and Thompson Berrill Landscape Design.


The gateway was erected on 16 January 2014, just a few days before the Lunar New Year Festival. Additional treatments such as the hats suspended over the roadway and the artworks planned for the rail bridge were expected to be installed by the end of February 2014.


Vietnamese Story with the Victoria street Gateway.

This legendary story is very important to many Vietnamese people. It could be a story to imply a strong national unity and cultural tolerance. Other place women are equal to patriarchal societies. Vietnamese women view her as a heroine and as a symbol to fight for their nation and their rights.


One upon a time, in Ancient Vietnam during the reign of Kinh Dương Vương with his kingdom would stretch with a vast land to the East. The king and his wife have one child known as Lạc Long Quân. The prince has extraordinary strength and supreme intelligence and a great fascination for the ocean. He succeeded his father’s throne and governed the Lac-Viet tribe.


The highland and north was ruled by another royal family with a princess Âu Cơ. She was a young, beautiful fairy who lived high in the mountains with passion and kills in medicine One day, a giant monster frightened her. Lạc Long Quân, a dragon king from the sea, saw her in danger, so he grabbed a rock and killed the monster. They were in love and soon married. Âu Cơ gave birth to a pouch filled with one hundred eggs, which soon hatched into one hundred beautiful children. The children grew up strong and smart like their father, and as kind-hearted and skilful like their mother. They were taught well how to cultivate their lands and live nobly. But soon after, the couple started to grow unhappy. Lạc Long Quân always finds his heart longing for the coasts while Âu Cơ constantly yearns for the highlands.


The couple decided to divide their children, of whom fifty will live with Lạc Long Quân along the coasts. Âu Cơ will lead the other fifty to dwell with her in the highlands. However, they made a promise that despite the distance and separation, they must look after each other and always be there to lend a hand should one be in need.


The children of Lạc Long Quân and Âu Cơ are believed to be the ancestors of Vietnam. This legend, then, has become the pride and bond of unity for all Vietnamese

]]>Thu, 14 May 2015 15:21:00 +1000<![CDATA[Victoria Street Community Project]]>https://www.victoriastreet.org.au/blogs/post/victoria-street-gateway1

Victoria Street Community Project

The Victoria Street Business Association worked with traders, property owners and the City of Yarra to support local businesses during the COVID-19 recovery period.




A temporary activation was proposed for the car park at 218–220 Victoria Street, while another privately owned site at the corner of Victoria and Nicholson Streets explored a "Summer Pop-Up" concept inspired by Melbourne's popular Welcome to Thornbury venue.


The project aimed to create new trading opportunities, activate underutilised spaces and encourage visitors back to Victoria Street. Traders were encouraged to participate through outdoor dining, pop-up retail and community activities while complying with COVIDSafe requirements and Council permits.


These initiatives formed part of broader efforts to support local businesses, revitalise the precinct and strengthen community connections during a challenging period.


We are looking to working with you.


Victoria Street Committee 

Get Started Now
]]>Thu, 14 May 2015 15:21:00 +1000<![CDATA[Experience the Victoria Street Lunar Festival]]>https://www.victoriastreet.org.au/blogs/post/victoria-street-gateway4

Melbourne's Celebration of Food, Culture and Community

Every year, Victoria Street Richmond comes alive with colour, culture and celebration as thousands of people gather for the Victoria Street Lunar Festival. As one of Melbourne's longest-running multicultural festivals, the event celebrates Lunar New Year and the rich cultural traditions of the Vietnamese, Chinese and broader Asian communities that have helped shape Victoria Street into one of Australia's most recognised dining and cultural destinations.


For one day, Victoria Street transforms into a vibrant festival precinct filled with authentic street food, multicultural performances, lion dancing, family-friendly activities, market stalls and community celebrations.


Visitors can explore the flavours of Asia, discover local businesses, enjoy live entertainment and experience the welcoming spirit that has made Victoria Street famous for generations.


A Festival for Everyone


Whether you come for the food, the performances, the cultural experiences or simply to spend time with family and friends, the Victoria Street Lunar Festival offers something for all ages.

Festival highlights often include:

  • Traditional lion and dragon dancing
  • Cultural performances and live music
  • Asian street food and local restaurants
  • Family activities and children's entertainment
  • Community displays and market stalls
  • Special offers from local traders

Celebrating Victoria Street


More than a festival, Lunar New Year is a celebration of the people, businesses and cultures that make Victoria Street unique.

It is an opportunity to support local traders, learn about different traditions and experience one of Melbourne's most vibrant multicultural precincts.

Whether it's your first visit or an annual tradition, we invite you to join us and discover why Victoria Street Lunar Festival remains one of Melbourne's most loved community celebrations.


Plan Your Visit


Victoria Street Richmond is easily accessible by tram, train, bicycle and car, making it a great day out for locals and visitors alike.

Come hungry, bring your family and friends, and experience the sights, sounds and flavours of Lunar New Year on Victoria Street.


Victoria Street Business Association Inc

🌐 victoriastreet.org.au

Together We Thrive

Get Started Now
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