<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.victoriastreet.org.au/blogs/feed" rel="self" type="application/rss+xml"/><title>VSBA - Blog</title><description>VSBA - Blog</description><link>https://www.victoriastreet.org.au/blogs</link><lastBuildDate>Sun, 25 Oct 2026 03:35:46 +1100</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Forget the Hotel Ballroom: Your Christmas Party Belongs on Victoria Street]]></title><link>https://www.victoriastreet.org.au/blogs/post/forget-the-hotel-ballroom-your-christmas-party-belongs-on-victoria-street</link><description><![CDATA[Victoria Street, Richmond and Abbotsford, can host any workplace Christmas party in 2026, from a 10-person team lunch to a 500-guest celebration, with ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_-jymINidQeqbhvN3mAAyNQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_Ulev7aXzT02qxrOTXeXcTQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_hL5v56LbQMOp_yX9vbSyXQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_mzUFPrsSSGWxptNRik4Y9A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;">Victoria Street, Richmond and Abbotsford, can host any workplace Christmas party in 2026, from a 10-person team lunch to a 500-guest celebration, with 20 venues within walking distance.</p><p style="text-align:left;">The precinct offers six experiences: hands-on cooking classes, Vietnamese and Chinese banquets, Thai feasts, a food hall, historic pubs and bars, and rooftop and large-event venues. Groups can also combine them into a Victoria Street Christmas Crawl.</p><p style="text-align:left;">The offer is led by the Victoria Street Business Association (VSBA), which represents more than 300 local traders. Every booking keeps spending with local, family-run and multicultural businesses.</p><p style="text-align:left;"><strong>Call to action:</strong> choose an experience below, contact the venue directly, or email VSBA at hello@victoriastreet.org.au for help matching your group to a venue.</p><h2 style="text-align:left;">The street's story<img src="https://sitebuilder-7006859224.zohositescontent.com.au/3%20Festivals%20%20and%20Events/OTAOClasses540_lg.jpg" style="text-align:center;color:rgb(69, 69, 69);font-size:18px;font-weight:300;"></h2><p style="text-align:left;">Victoria Street has reinvented itself several times, and that history is part of what guests experience.</p><ul><li style="text-align:left;"><strong>1850s:</strong> Simpson's Road was renamed Victoria Street, after Queen Victoria. It divided Collingwood and Richmond, with shops at one end and factories at the other.</li><li style="text-align:left;"><strong>1980s:</strong> Families who came to Australia after the Vietnam War opened groceries, bakeries and pho kitchens. The strip became known as Little Saigon.</li><li style="text-align:left;"><strong>1990s:</strong> The Lunar Festival began closing the street for Tet celebrations. In 2026 it drew around 35,000 people.</li><li style="text-align:left;"><strong>2014:</strong> A culturally themed gateway was installed at the Hoddle Street end.</li><li style="text-align:left;"><strong>Today:</strong> Vietnamese, Chinese, Thai, Japanese, Korean and Indian kitchens sit beside Victorian-era pubs, wine bars and rooftop venues. VSBA's revitalisation work is adding cleaner, greener streets, trader storytelling and new marketing.</li></ul><p style="text-align:left;">Source: <a target="_blank" href="https://en.wikipedia.org/wiki/Victoria_Street%2C_Melbourne">Victoria Street, Melbourne – Wikipedia</a>.</p><h2 style="text-align:left;">The offer</h2><p style="text-align:left;">Six experiences cover every team size and budget; all prices are published rates and include GST.</p><table style="text-align:left;"><colgroup><col><col><col><col><col></colgroup><tbody><tr><th><p>Experience</p></th><th style="width:10.479%;"><p>Best for</p></th><th style="width:18.7748%;"><p>Venues</p></th><th style="width:11.4147%;" class="zp-selected-cell"><p>Group size</p></th><th style="width:44.4808%;"><p>Published price</p></th></tr><tr><td><p>Cook &amp; feast</p></td><td style="width:10.479%;"><p>Team building</p></td><td style="width:18.7748%;"><p>Otao Kitchen</p></td><td style="width:11.4147%;"><p>Up to 50</p></td><td style="width:44.4808%;"><p>From $159 pp</p></td></tr><tr><td><p>Vietnamese &amp; Chinese banquet</p></td><td style="width:10.479%;"><p>Shared feasting</p></td><td style="width:18.7748%;"><p>Tran Tran, Vinh Ky, Van Mai, Old Kingdom, TungThit</p></td><td style="width:11.4147%;"><p>Varies</p></td><td style="width:44.4808%;"><p>On request</p></td></tr><tr><td><p>Thai feast</p></td><td style="width:10.479%;"><p>Spice lovers</p></td><td style="width:18.7748%;"><p>Thaiger Rabbit, Jinda Thai</p></td><td style="width:11.4147%;"><p>Varies</p></td><td style="width:44.4808%;"><p>On request</p></td></tr><tr><td><p>Food hall</p></td><td style="width:10.479%;"><p>Mixed tastes and diets</p></td><td style="width:18.7748%;"><p>Abbotsford Food Hall</p></td><td style="width:11.4147%;"><p>Varies</p></td><td style="width:44.4808%;"><p>On request</p></td></tr><tr><td><p>Pubs, bars &amp; wine</p></td><td style="width:10.479%;"><p>Classic party, drinks</p></td><td style="width:18.7748%;"><p>The National, Aviary, Terminus, Bakers Arms, The Leadbeater, Duke of Albany, The Vic Bar, Cardwell Cellars</p></td><td style="width:11.4147%;"><p>15 to 600</p></td><td style="width:44.4808%;"><p>Aviary Christmas menu $95 pp; rooms from $400 minimum spend</p></td></tr><tr><td><p>Rooftops &amp; big events</p></td><td style="width:10.479%;"><p>Whole-company celebrations</p></td><td style="width:18.7748%;"><p>Two Hands Rooftop Bar, Abbots Yard</p></td><td style="width:11.4147%;"><p>Up to 500</p></td><td style="width:44.4808%;"><p>From $500 to $12,000 minimum spend</p></td></tr><tr><td><p>Victoria Street Christmas Crawl</p></td><td style="width:10.479%;"><p>A night to remember</p></td><td style="width:18.7748%;"><p>Any combination</p></td><td style="width:11.4147%;"><p>Any</p></td><td style="width:44.4808%;"><p>Sum of venues</p></td></tr></tbody></table><h2 style="text-align:left;">Venue stories</h2><p style="text-align:left;">Behind every venue is a family, a building or a comeback worth telling your guests about.</p><h3 style="text-align:left;"><br></h3><h3 style="text-align:left;">Vietnamese and Chinese banquets</h3><p style="text-align:left;"><strong>Tran Tran</strong> – 74 Victoria St, Richmond. The Tran family arrived in Australia as refugees after the Vietnam War and took over the restaurant in 1991. It sits in an 1890s building that began life as a chapel; a 2009 renovation uncovered the original chapel ceiling hidden above a false one. (03) 9429 6147 · <a target="_blank" href="https://www.trantran.com.au/">trantran.com.au</a></p><p style="text-align:left;"><strong>Van Mai</strong> – 372 Victoria St, Richmond. A family restaurant serving Vietnamese food for more than 30 years. Some regulars have made dinner here a weekly tradition for two decades. (03) 9428 7948 · <a target="_blank" href="https://www.vanmairestaurant.com.au/">vanmairestaurant.com.au</a></p><p style="text-align:left;"><strong>Vinh Ky</strong> – Chinese and Vietnamese cooking, licensed and BYO, open daily 10.30am to 10.30pm. (03) 9427 7768 · <a target="_blank" href="http://vinhky.com.au/">vinhky.com.au</a></p><p style="text-align:left;"><strong>Old Kingdom</strong> – 82 Victoria St, Richmond. Known for its Peking duck, a centrepiece for any celebration table. (03) 9417 2438</p><p style="text-align:left;"><strong>TungThit Sizzling Steak</strong> – 297 Victoria St, Abbotsford. Asian-style steak served sizzling at the table. (03) 9317 3306 · <a target="_blank" href="https://tungthit.com/">tungthit.com</a></p><h3 style="text-align:left;"><br></h3><h3 style="text-align:left;">Thai feasts</h3><p style="text-align:left;"><strong>Thaiger Rabbit</strong> – 391 Victoria St, Abbotsford. A quirky, market-style room with bird-cage lampshades and an upstairs area suited to groups. (03) 9077 5891 · <a target="_blank" href="https://www.thaigerrabbit.com.au/">thaigerrabbit.com.au</a></p><p style="text-align:left;"><strong>Jinda Thai</strong> – 3–7 Ferguson St, Abbotsford, just off Victoria St. One of Melbourne's best-known Thai restaurants, taking function enquiries. (03) 9419 5899 · <a target="_blank" href="https://www.jindathaimelbourne.com/">jindathaimelbourne.com</a></p><p style="text-align:left;"><br></p><p style="text-align:left;"></p><div><h3>Cook and feast</h3><p><span style="font-weight:bold;">Otao Kitchen</span> – 393 Victoria St, Abbotsford. A cooking school where teams cook together, then sit down to share the meal. Christmas formats include a social class and a MasterChef-style team challenge, from $159 pp. 0408 217 899 · <a target="_blank" href="https://otaokitchen.com.au/">otaokitchen.com.au</a></p></div>
<p></p><div><br></div><h3 style="text-align:left;">Pubs, bars and wine</h3><p style="text-align:left;"><strong>The National Hotel</strong> – 340–344 Victoria St, Richmond. A Victorian-era corner pub that was once the pre- and post-game local for Collingwood fans at Victoria Park. Today it offers private dining, a beer garden with a retractable roof and Sunday roasts. (03) 9429 8811 · <a target="_blank" href="http://www.thenationalhotel.com.au/">thenationalhotel.com.au</a></p><p style="text-align:left;"><strong>Terminus Hotel</strong> – 605 Victoria St, Abbotsford. Slated for demolition, the Terminus was saved by a group led by a former local, who reopened it in August 2014. Upstairs, the 1920s-inspired Paris Tropical bar has its own dance floor. (03) 9427 0615 · <a target="_blank" href="https://theterminushotel.com.au/">theterminushotel.com.au</a></p><p style="text-align:left;"><strong>The Aviary Hotel</strong> – 271–273 Victoria St, Abbotsford. A proper local with good food, music and trivia nights. Its five-course Christmas menu is $95 pp, with rooms for up to 150. (03) 9428 7727 · <a target="_blank" href="http://www.theaviary.com.au/">theaviary.com.au</a></p><p style="text-align:left;"><strong>The Vic Bar</strong> – 281 Victoria St, Abbotsford. DJs, a dance floor and an in-house micro-distillery, Route 109, making Bootlegger Vodka and Melbourne Dry Gin. 0435 069 565 · <a target="_blank" href="https://www.thevicbar.com.au/">thevicbar.com.au</a></p><p style="text-align:left;"><strong>Cardwell Cellars</strong> – 461 Victoria St, Abbotsford. Opened in 2023, this wine bar and bottle shop champions small, sustainable producers. Staff will open any bottle to taste, and guests can bring food from nearby restaurants. (03) 7042 1022 · <a target="_blank" href="https://cardwellcellars.com/">cardwellcellars.com</a></p><p style="text-align:left;"><strong>Bakers Arms Hotel</strong> – 355 Victoria St, Abbotsford. A local pub in the middle of the strip. (03) 9427 3200 · <a target="_blank" href="https://bakersarmshotel.com.au/">bakersarmshotel.com.au</a></p><p style="text-align:left;"><strong>The Leadbeater Hotel</strong> – 1 Church St, Richmond, on the Victoria St corner. A live music pub. 0406 696 466 · <a target="_blank" href="https://www.leadbeaterhotel.com.au/">leadbeaterhotel.com.au</a></p><p style="text-align:left;"><strong>The Duke of Albany Hotel</strong> – 323 Victoria St, Abbotsford. Suits small team drinks. 0481 871 000 · <a target="_blank" href="https://dukeofalbany.com.au/">dukeofalbany.com.au</a></p><h3 style="text-align:left;"><br></h3><h3 style="text-align:left;">Rooftops and big events</h3><p style="text-align:left;"><strong>Two Hands Rooftop Bar</strong> – 311A Victoria St, Abbotsford. Drinks above the street, or the whole venue for up to 150. (03) 9973 9589 · <a target="_blank" href="https://www.twohandsbar.com.au/">twohandsbar.com.au</a></p><p style="text-align:left;"><strong>Abbots Yard</strong> – 329–341 Victoria St, Abbotsford. Street-front booths, shuffleboard and retro cinema containers, with room for up to 500 standing. 0410 232 376 · <a target="_blank" href="http://www.abbotsyard.com/">abbotsyard.com</a></p><h2 style="text-align:left;"><br></h2><h2 style="text-align:left;">Sample itineraries</h2><p style="text-align:left;">Four ready-made plans show what a party could look like; costs use published rates only, before drinks.</p><table style="text-align:left;"><colgroup><col><col><col><col></colgroup><tbody><tr><th><p>Plan</p></th><th><p>Group</p></th><th><p>Itinerary</p></th><th><p>Indicative cost</p></th></tr><tr><td><p>Team bonding</p></td><td><p>12–20</p></td><td><p>2pm cooking class at Otao Kitchen, then a wine tasting at Cardwell Cellars</p></td><td><p>From $159 pp (minimum $1,950) + wine</p></td></tr><tr><td><p>Classic Christmas lunch</p></td><td><p>20–35</p></td><td><p>Five-course Christmas menu in the Aviary Hotel's White Room</p></td><td><p>$95 pp (room minimum spend from $2,500)</p></td></tr><tr><td><p>Christmas Crawl</p></td><td><p>20–40</p></td><td class="zp-selected-cell"><p>4pm cooking class → 6.30pm Vietnamese, Thai or Peking duck banquet → 8.30pm rooftop drinks at Two Hands</p></td><td><p>From $159 pp + banquet on request + bar from $700 minimum spend</p></td></tr><tr><td><p>Whole company</p></td><td><p>150–500</p></td><td><p>Exclusive use of Abbots Yard, with booths, shuffleboard and retro cinemas</p></td><td><p>From $8,000 (Thu–Fri, 5–11pm) or $12,000 (Sat–Sun) minimum spend</p></td></tr></tbody></table><p style="text-align:left;">Rates are from venue and booking-site listings (<a target="_blank" href="https://otaokitchen.rezdy.com/161010/work-christmas-party">Otao Kitchen</a>, <a target="_blank" href="https://www.tagvenue.com/au/venues/abbotsford/5006/aviary-hotel">Aviary Hotel</a>, <a target="_blank" href="https://tagvenue.com/au/rooms/melbourne/55130/abbots-yard/event-space">Abbots Yard</a>) and must be confirmed with each venue.</p><h2 style="text-align:left;"><br></h2><h2 style="text-align:left;">Why it matters</h2><p style="text-align:left;">A Christmas booking on Victoria Street puts end-of-year spending straight into local, family-run and multicultural businesses.</p><p style="text-align:left;">Many of these traders arrived as migrants and refugees and have served the street for decades, like the Tran family since 1991 and Van Mai for more than 30 years. A single group booking can fill a dining room on a quiet weeknight.</p><p style="text-align:left;">For workplaces, it is also a better story to tell staff: a celebration with real food, real history and a visible benefit to the community.</p><h2 style="text-align:left;"><br></h2><h2 style="text-align:left;">How to book</h2><p style="text-align:left;">Book directly with each venue using the contacts above, ideally by mid-November, as December dates fill fast.</p><p style="text-align:left;">For help matching your group to a venue or building a Christmas Crawl, contact the Victoria Street Business Association: hello@victoriastreet.org.au · 0475 833 595 · <a target="_blank" href="https://www.victoriastreet.org.au/businesses">victoriastreet.org.au</a>.</p><h3 style="text-align:left;"><br></h3><h3 style="text-align:left;">To confirm before release</h3><ul><li style="text-align:left;">Confirm each venue is taking Christmas group bookings and wants to be listed</li><li style="text-align:left;">Vinh Ky address: the VSBA directory lists 114 Victoria St, Richmond; its website lists 345 Victoria St, Abbotsford</li><li style="text-align:left;">The Vic Bar phone: directory 0435 069 565 vs Time Out (03) 9077 4383</li><li style="text-align:left;">Duke of Albany phone: directory entry read as 0481 871 000</li><li style="text-align:left;">Request photos from each venue for use in this paper (Google listing photos belong to their contributors)</li><li style="text-align:left;">Note that Otao Kitchen is owned by the VSBA President</li><li style="text-align:left;">Confirm VSBA can coordinate Crawl bookings before promoting that service</li><li style="text-align:left;">Lunar Festival start year: Wikipedia says 1994; earlier VSBA media material said 2026 was the 26th year</li></ul><h2 style="text-align:left;"><br></h2><h2 style="text-align:left;">Sources</h2><ul><li style="text-align:left;"><a target="_blank" href="https://www.victoriastreet.org.au/businesses">VSBA business directory</a> – addresses, phones, websites</li><li style="text-align:left;"><a target="_blank" href="https://en.wikipedia.org/wiki/Victoria_Street%2C_Melbourne">Victoria Street, Melbourne – Wikipedia</a></li><li style="text-align:left;"><a target="_blank" href="https://www.trantran.com.au/">Tran Tran – our story</a></li><li style="text-align:left;"><a target="_blank" href="https://www.vanmairestaurant.com.au/">Van Mai</a></li><li style="text-align:left;"><a target="_blank" href="http://vinhky.com.au/">Vinh Ky</a></li><li style="text-align:left;"><a target="_blank" href="https://australianbartender.com.au/2014/08/11/saved-from-demolition-the-terminus-hotel-reopens/">Terminus Hotel reopening – Australian Bartender</a></li><li style="text-align:left;"><a target="_blank" href="https://www.broadsheet.com.au/melbourne/abbotsford/bars/cardwell-cellars">Cardwell Cellars – Broadsheet</a></li><li style="text-align:left;"><a target="_blank" href="https://concreteplayground.com/melbourne/restaurants/thaiger-rabbit/amp">Thaiger Rabbit – Concrete Playground</a></li><li style="text-align:left;"><a target="_blank" href="https://venuenow.com/au/melbourne/venue/the-vic-bar-in-abbotsford1-7733">The Vic Bar – VenueNow</a></li><li style="text-align:left;"><a target="_blank" href="https://www.tagvenue.com/au/venues/abbotsford/5006/aviary-hotel">Aviary Hotel – Tagvenue</a></li><li style="text-align:left;"><a target="_blank" href="https://tagvenue.com/au/rooms/melbourne/55130/abbots-yard/event-space">Abbots Yard – Tagvenue</a></li><li style="text-align:left;"><a target="_blank" href="https://otaokitchen.rezdy.com/161010/work-christmas-party">Otao Kitchen Work Christmas Party</a></li></ul></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Sun, 25 Oct 2026 02:37:55 +1100</pubDate></item><item><title><![CDATA[Victoria Street Passport Marketing Opportunity]]></title><link>https://www.victoriastreet.org.au/blogs/post/Victoria-Street-Passport-Marketing-Opportunity</link><description><![CDATA[The Victoria Street Passport is the street’s pocket guide for summer 2026–27: a free A6 booklet in English and Vietnamese that sends customers along V ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_LLgtmFqYSF6FU25HitU6tA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_yPuHNrFWQxe0SydS9XRAtw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_TB7YFbXgQ7qiY7V6aPpR3Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_pk6rEX4YR3-ErJI25Off_g" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p style="text-align:left;"><span style="color:rgb(45, 11, 11);">The Victoria Street Passport is the street’s pocket guide for summer 2026–27: a free A6 booklet in English and Vietnamese that sends customers along Victoria Street and into its shops, collecting a stamp at every featured business.</span></p><p></p><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);"><br></strong></h4><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">Backed by</strong></h4><div style="text-align:left;"><span style="color:rgb(45, 11, 11);">The Victoria Street Business Association, which has run the Victoria Street Lunar New Year Festival since 1994. Funded by Business Victoria through the Multicultural Trader Grants Initiative.</span></div>
<p></p><p></p><div style="text-align:left;"><strong style="color:rgb(45, 11, 11);"><br></strong></div>
<h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">Who it reaches</strong></h4><div style="text-align:left;"><span style="color:rgb(45, 11, 11);">Visitors who come for one restaurant and never see the rest of the street. New residents and office workers in Richmond and Abbotsford. Vietnamese-speaking customers across Melbourne, in their own language. Families at the Lunar New Year Festival on 14 February, where passport holders are invited to bring it along.</span></div>
<div style="text-align:left;"><span style="color:rgb(45, 11, 11);"><br></span></div>
<p></p><p></p><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">Where it goes</strong></h4><div style="text-align:left;"><span style="color:rgb(45, 11, 11);">Free from Saturday 12 December at every featured shop, The Hive, North Richmond and West Richmond stations, hotels, Yarra libraries and Council service centres. Digital edition and directory on victoriastreet.org.au, linked by QR from every copy and window sticker.</span></div>
<p></p><p></p><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);"><br></strong></h4><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">Reach</strong></h4><div style="text-align:left;"><span style="color:rgb(45, 11, 11);">2,000 printed copies · 30 featured traders · weekly $50 prize draws that bring customers back · a launch campaign featuring one trader a day on the Association’s social media, in English and Vietnamese.</span></div>
<div style="text-align:left;"><span style="color:rgb(45, 11, 11);"><br></span></div>
<p></p><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">Ways to take part</strong></h4><div><table style="text-align:left;"><thead><tr><th><h4><span style="color:rgb(45, 11, 11);">Option</span></h4></th><th><h4><span style="color:rgb(45, 11, 11);">Cost</span></h4></th><th><h4><span style="color:rgb(45, 11, 11);">What you get</span></h4></th></tr></thead><tbody><tr><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Featured Trader</span></td><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">$100 + GST</span></td><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Half-page with your photo, a few words and your offer in English and Vietnamese; your own stamp; a pin on the street map; window sticker; your own day on our social media; listing in the digital edition; a chance to be filmed for Trader Stories</span></td></tr><tr><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Participating Trader</span></td><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Free</span></td><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Offer a deal to passport holders, display the sticker, appear on the online map</span></td></tr><tr><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Prize Partner</span></td><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">A donated prize</span></td><td style="text-align:left;"><span style="color:rgb(45, 11, 11);">Your business named on the prize-draw page, at the launch and on social media</span></td></tr></tbody></table></div>
<p></p><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">How it works for your shop</strong></h4><div style="text-align:left;"><span style="color:rgb(45, 11, 11);">Customers collect a stamp each time they visit a featured shop. Every six stamps, with proof of purchase, enters them in the weekly draw. Every stamp is a customer through your door.</span></div>
<div style="text-align:left;"><span style="color:rgb(45, 11, 11);"><br></span></div>
<p></p><p></p><h4 style="text-align:left;"><strong style="color:rgb(45, 11, 11);">How to book</strong></h4><div style="text-align:left;"><span style="color:rgb(45, 11, 11);">30 featured places, in order of booking. Book by Monday 19 October; we come to you for photos, and you approve your page in both languages before anything is printed. </span><span style="color:rgb(45, 11, 11);">Click</span><span style="color:rgb(45, 11, 11);">&nbsp;here to book first in first serve&nbsp;</span><a href="https://www.victoriastreet.org.au/traders">https://www.victoriastreet.org.au/traders</a></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Fri, 16 Oct 2026 17:30:11 +1100</pubDate></item><item><title><![CDATA[Victoria Street: Now or Never]]></title><link>https://www.victoriastreet.org.au/blogs/post/victoria-street-safety-camera-network2</link><description><![CDATA[Summary Victoria Street has one realistic chance left to turn around, and it is this one. If the Victoria Street Revitalisation Plan is not funded and ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_4e1ZtyMLT5CM7LQL0UmunQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VMEGZckSTk-gkw8O9lEmSg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_hQQKjAURRKOqTFMDHb2tfg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_UhMxz40fR1ebut9156gEzg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><h1 style="text-align:left;"><img src="https://www.victoriastreet.org.au/3%20Festivals%20%20and%20Events/624851261_26437717072518520_1338625432527247731_n.jpg" style="text-align:center;color:rgb(69, 69, 69);font-size:18px;font-weight:300;"><span style="font-size:40px;">Summary</span><br></h1><p style="text-align:left;">Victoria Street has one realistic chance left to turn around, and it is this one. If the Victoria Street Revitalisation Plan is not funded and delivered in full over the next two years, the conditions that make recovery possible will not line up again.</p><p style="text-align:left;">About one fifth of the street's shopfront floor space is empty. Colliers put shopfront floorspace vacancy at 22% in April 2026. VSBA's own count on 15 October 2026 found 35 vacant shops out of 215, with 11 advertised for lease that day. Traders have warned that once vacancy reaches the 30s, a strip is in serious trouble.</p><p style="text-align:left;">For the first time, every piece needed for recovery is on the table at once:</p><ul><li style="text-align:left;"><strong>A plan:</strong>&nbsp;Yarra City Council adopted the Victoria Street Revitalisation Plan on 11 August 2026, with implementation starting in 2026/27.</li><li style="text-align:left;"><strong>A reason to invest:</strong>&nbsp;the State's Plan for Victoria targets 44,000 new homes in Yarra by 2051, and Victoria Street is an activity centre earmarked for change.</li><li style="text-align:left;"><strong>A cultural moment:</strong>&nbsp;the Plan marks the 50th anniversary of Vietnamese migration to Australia with a public art project.</li><li style="text-align:left;"><strong>A trader base still standing:</strong>&nbsp;180 businesses are still trading, including family businesses.</li></ul><p style="text-align:left;">Each of these is time-limited. Developers will build elsewhere if planning certainty does not arrive. Long-standing traders cannot carry losses indefinitely. The anniversary will pass. A plan that stalls in its first two years loses the trust of the people it depends on.</p><p style="text-align:left;"><br></p><p style="text-align:left;">VSBA asks the Victorian Government and Yarra City Council to:</p><ol><li style="text-align:left;"><strong>Fund the Plan in full and publish the budget</strong>, including the State advocacy items the Plan names.</li><li style="text-align:left;"><strong>Establish the State-led Victoria Street Precinct Revitalisation Board</strong>&nbsp;within 12 months, with traders at the table.</li><li style="text-align:left;"><strong>Deliver a visible safety and amenity lift in the first 12 months:</strong>&nbsp;lighting, CCTV, cleaning and a coordinated policing and outreach presence.</li><li style="text-align:left;"><strong>Start the vacant shop program now</strong>, with a public target to cut vacant shops on the street.</li><li style="text-align:left;"><strong>Publish the baseline measures and report quarterly</strong>, so everyone can see whether the Plan is working.</li></ol><h2 style="text-align:left;">The street today</h2><p style="text-align:left;">About one in five shopfronts on Victoria Street is empty, on both the Colliers and VSBA measures.</p><table style="text-align:left;"><colgroup><col><col><col></colgroup><tbody><tr><th><p>Measure</p></th><th><p>Result</p></th><th><p>Source and date</p></th></tr><tr><td><p>Shopfront floor space vacant</p></td><td><p>22%</p></td><td><p><a target="_blank" href="https://www.yarracity.vic.gov.au/sites/default/files/2026-06/victoria_street_context_analysis_report_april_2026.pdf">Colliers Context Analysis Report</a>, April 2026</p></td></tr><tr><td><p>Shops vacant</p></td><td><p>22.4%</p></td><td><p>Colliers, as reported by&nbsp;<a target="_blank" href="https://www.abc.net.au/news/2026-01-02/victoria-street-richmond-long-term-decline-solutions/106051394">ABC News</a>, 2 January 2026</p></td></tr><tr><td><p>Vacant shops counted by VSBA</p></td><td><p>35 of 215 (16%)</p></td><td><p>VSBA trader database, 15 October 2026</p></td></tr><tr><td><p>Shops advertised for lease</p></td><td><p>11</p></td><td><p>commercialrealestate.com.au, 15 October 2026</p></td></tr></tbody></table><p style="text-align:left;">The VSBA count is lower because it counts every tenancy, including upstairs offices and each tenant inside The Hive. Several large sites are empty, including 66, 210–212, 306–308 and 513–519 Victoria Street, each between 400 m² and 800 m².</p><p style="text-align:left;">The street's character has thinned. In its peak years, from the late 1990s to the early 2000s, Victoria Street had around 30 Vietnamese restaurants. Today it still has a strong core of Vietnamese, Thai, Chinese and Korean food, grocers, butchers and bakeries. Colliers describes a retail offer geared to food, liquor and groceries, and notes a cluster of vacancies on the north side between Regent Street and Hoddle Street.</p><p style="text-align:left;">Traders name the same problems again and again:</p><ul><li style="text-align:left;"><strong>Safety and perception of safety</strong>, particularly around Victoria and Lennox streets.</li><li style="text-align:left;"><strong>Graffiti, roller shutters and tired facades</strong>, which make the street look closed even when shops are open.</li><li style="text-align:left;"><strong>Quiet evenings</strong>, with fewer reasons to visit after dark.</li><li style="text-align:left;"><strong>Planning uncertainty and fragmented ownership</strong>, which hold back investment in the buildings themselves.</li></ul><h2 style="text-align:left;">How we got here</h2><p style="text-align:left;">Victoria Street has been planned for, consulted on and upgraded for more than a decade, and vacancy has still reached 22%. Past efforts improved parts of the street but were never large enough, joined up enough or sustained enough to change its direction.</p><table style="text-align:left;"><colgroup><col><col></colgroup><tbody><tr><th><p>When</p></th><th><p>What happened</p></th></tr><tr><td><p>11 August 2026</p></td><td><p>Council adopts the&nbsp;<a target="_blank" href="https://yoursayyarra.com.au/revitalising-victoria-street">Victoria Street Revitalisation Plan</a>, with amendments, after consultation from 14 May to early June 2026</p></td></tr><tr><td><p>April 2026</p></td><td><p><a target="_blank" href="https://www.yarracity.vic.gov.au/sites/default/files/2026-06/victoria_street_context_analysis_report_april_2026.pdf">Colliers Context Analysis Report</a>&nbsp;finds 22% shopfront floorspace vacancy</p></td></tr><tr><td><p>2025/26</p></td><td class="zp-selected-cell"><p>Council allocates $900,000 to revitalisation; the State provides $250,000 (<a target="_blank" href="https://www.abc.net.au/news/2026-01-02/victoria-street-richmond-long-term-decline-solutions/106051394">ABC News</a>)</p></td></tr><tr><td><p>April 2025</p></td><td><p>Council resolves to prepare a revitalisation plan</p></td></tr><tr><td><p>By 2024</p></td><td><p><a target="_blank" href="https://www.yarracity.vic.gov.au/business/centres-and-spaces/economic-development-north-richmond">North Richmond works</a>: Lennox/Nicholson intersection upgrade, paving, seating, bins and landscaping, funded by Council and the State's Community Crime Prevention Program</p></td></tr><tr><td><p>2018</p></td><td><p>The Medically Supervised Injecting Room opens as a trial in North Richmond</p></td></tr><tr><td><p>February–March 2017</p></td><td><p><a target="_blank" href="https://yoursayyarra.com.au/victoriastreet">Victoria Street consultation</a>: about 400 people contribute more than 2,300 ideas</p></td></tr><tr><td><p>15 September 2015</p></td><td><p>Council adopts the&nbsp;<a target="_blank" href="https://www.yarracity.vic.gov.au/sites/default/files/2024-05/www.yarracity.vic.gov.au/-/media/files/ycc/the-area/yarras-future/victoria-street-streetscape-masterplan.pdf">Victoria Street Streetscape Masterplan</a>, Hoddle Street to the Yarra River</p></td></tr></tbody></table><p style="text-align:left;">Three lessons stand out:</p><ol><li style="text-align:left;"><strong>Streetscape alone does not fill shops.</strong>&nbsp;New paving and seating were welcome, but they did not address safety, planning or the business mix.</li><li style="text-align:left;"><strong>Small, one-off funding does not change a 1.6 km strip.</strong>&nbsp;Short grants deliver short projects, and the gains fade when the money stops.</li><li style="text-align:left;"><strong>No single agency owned the outcome.</strong>&nbsp;Safety sits with Victoria Police and the State, planning with Council and the Minister, and health services with the State. Without one table where these meet, the street fell between them.</li></ol><p style="text-align:left;">The 2015 Masterplan noted that "a significant number" of shops sat behind steel roller shutters from 5.30 pm to 9.30 am. More than ten years later, the Plan is still proposing a roller door removal trial.</p><h2 style="text-align:left;">Why now</h2><p style="text-align:left;">Five conditions have lined up in 2026 that have never lined up before, and none of them will last.</p><table style="text-align:left;"><colgroup><col><col><col></colgroup><tbody><tr><th><p>Condition</p></th><th><p>Why it matters</p></th><th><p>How long it lasts</p></th></tr><tr><td><p><strong>An adopted plan</strong></p></td><td><p>Council adopted the Revitalisation Plan on 11 August 2026, with five priorities, a dedicated project team and measures of success</p></td><td><p>Two years to show results before support and attention move on</p></td></tr><tr><td><p><strong>A State housing target</strong></p></td><td><p>The Plan for Victoria targets 44,000 new homes in Yarra by 2051, and the precinct is identified for transformational change</p></td><td><p>Developers will choose other centres if planning certainty and incentives do not arrive soon</p></td></tr><tr><td><p><strong>Concrete development tools</strong></p></td><td><p>Planning Scheme Amendment C291yara, the Consolidate to Activate pilot, 3D modelling and a requested land tax waiver for the first three large developments (totaling 250+ dwellings)</p></td><td><p>Only the first movers are offered the incentive</p></td></tr><tr><td><p><strong>A cultural milestone</strong></p></td><td><p>The Plan includes a public art project for the 50th anniversary of Vietnamese migration to Australia</p></td><td><p>The anniversary is a one-off moment to reclaim the street's story</p></td></tr><tr><td><p><strong>A trader base still standing</strong></p></td><td class="zp-selected-cell"><p>180+ businesses still trade. VSBA delivers the Lunar Festival and launches the Clocktower Community Market in November 2026</p></td><td><p>Every closure removes a business that may not come back</p></td></tr></tbody></table><p style="text-align:left;">The Plan also contains the ideas traders have asked for over many years:</p><ul><li style="text-align:left;"><strong>Safety:</strong>&nbsp;CPTED lighting, CCTV registration, syringe collection, graffiti removal and a coordinated crime prevention response.</li><li style="text-align:left;"><strong>Business support:</strong>&nbsp;a Business Concierge, a planner for business permits, a facade program and a vacant shop program with incentives for long-term vacancies.</li><li style="text-align:left;"><strong>Activity:</strong>&nbsp;outdoor dining trials in side streets, a pocket park at Jonas Street and a marketing strategy for the street.</li><li style="text-align:left;"><strong>Culture:</strong>&nbsp;in-kind support for the Lunar New Year Festival and a place identity study.</li><li style="text-align:left;"><strong>Governance:</strong>&nbsp;a State-led Precinct Revitalisation Board with Department Secretary-level representation.</li></ul><p style="text-align:left;">The ideas are no longer the problem. Delivery, funding and the State's part are.</p><h2 style="text-align:left;">Why never, if not now</h2><p style="text-align:left;">If this Plan stalls, Victoria Street does not stay where it is. It slides, and each step down makes the next recovery harder and more expensive.</p><p style="text-align:left;"><strong>Vacancy feeds on itself.</strong>&nbsp;Empty shops mean fewer visitors, which means less trade for the shops that remain. VSBA traders have warned that once vacancy reaches the 30s, a strip is "in a lot of trouble". At 22%, Victoria Street is closer to that line than to a healthy strip. We lost 10 shops in a fire bombing.</p><p style="text-align:left;"><strong>The street's identity is at risk.</strong>&nbsp;Victoria Street is Melbourne's best-known Vietnamese precinct, and many of the families who built it have moved to outer suburbs. If the remaining traders close, the cultural reason to visit goes with them. Rebuilding a cultural precinct from nothing is far harder than supporting one that still exists.</p><p style="text-align:left;"><strong>Investors will go elsewhere.</strong>&nbsp;The housing target will be met somewhere. If Victoria Street cannot offer planning certainty, consolidated sites and a safe ground floor, development will go to other activity centres. The chance to bring thousands of new residents, and their spending, to the street will pass.</p><p style="text-align:left;"><strong>Trust will run out.</strong>&nbsp;Traders, residents and property owners have taken part in consultations since at least 2015. Another plan that is adopted but not delivered will make the next one much harder to support. With current tax increases and cost of living pressures, our traders may not survive in the next two years.</p><h2 style="text-align:left;">What must happen</h2><p style="text-align:left;">VSBA asks for the Plan to be delivered in full, on time and with the State as a full partner. Each ask below has an owner and a deadline so progress can be checked.</p><h3 style="text-align:left;">Victorian Government</h3><table style="text-align:left;"><colgroup><col><col></colgroup><tbody><tr><th><p>Ask</p></th><th><p>Deadline</p></th></tr><tr><td><p>Establish the Victoria Street Precinct Revitalisation Board, with Department Secretary-level members and a VSBA seat</p></td><td><p>By August 2027</p></td></tr><tr><td><p>Approve Planning Scheme Amendment C291yara, or an equivalent, to give owners and developers certainty</p></td><td><p>By June 2027</p></td></tr><tr><td><p>Confirm the land tax waiver for the first three major developments to break ground (250+ dwellings), and the consolidation incentives</p></td><td><p>By June 2027</p></td></tr><tr><td><p>Fund a visible safety presence: the Public Safety Officer trial, a temporary Victoria Police hub and CCTV</p></td><td><p>From 2027</p></td></tr><tr><td><p>Respond to the Plan's request on the MSIR's location, and expand drug treatment and recovery services</p></td><td><p>By June 2027</p></td></tr><tr><td><p>Fund the business case for the North Richmond Community Services Hub</p></td><td><p>2027/28 Budget</p></td></tr><tr><td><p>Upgrade North Richmond Station for safety and accessibility</p></td><td><p>2027/28 Budget</p></td></tr><tr><td><p>Provide ongoing multi-year funding for the Victoria Street Lunar Festival</p></td><td><p>From the 2027 Festival onwards</p></td></tr></tbody></table><h3 style="text-align:left;">Yarra City Council</h3><table style="text-align:left;"><colgroup><col><col></colgroup><tbody><tr><th style="width:78.9925%;"><p>Ask</p></th><th style="width:20.1866%;"><p>Deadline</p></th></tr><tr><td style="width:78.9925%;"><p>Publish the Plan's budget and the baseline measures (due in Q1 2026/27)</p></td><td style="width:20.1866%;"><p>By December 2026</p></td></tr><tr><td style="width:78.9925%;"><p>Start the vacant shop program and long-term vacancy incentives, starting with the 11 shops now advertised for lease</p></td><td style="width:20.1866%;"><p>By March 2027</p></td></tr><tr><td style="width:78.9925%;"><p>Deliver the first lighting, graffiti removal, greening and cleaning upgrades</p></td><td style="width:20.1866%;"><p>By June 2027</p></td></tr><tr><td style="width:78.9925%;"><p>Launch the facade program and the roller door removal trial</p></td><td style="width:20.1866%;"><p>By June 2027</p></td></tr><tr><td style="width:78.9925%;"><p>Open the Business Concierge and the dedicated planner for business permits</p></td><td style="width:20.1866%;"><p>By March 2027</p></td></tr><tr><td style="width:78.9925%;"><p>Run the outdoor dining trial in side streets</p></td><td style="width:20.1866%;"><p>Summer 2027–28</p></td></tr><tr><td style="width:78.9925%;"><p>Publish quarterly community reports with vacancy, safety and spending figures</p></td><td style="width:20.1866%;"><p>Every quarter</p></td></tr></tbody></table><h3 style="text-align:left;">What VSBA will do</h3><ul><li style="text-align:left;">Share the VSBA trader database (215 shops, updated October 2026) to build the vacancy baseline and track change.</li><li style="text-align:left;">Connect landlords of vacant shops with the vacant shop program.</li><li style="text-align:left;">Deliver the Lunar Festival, the Moon Lantern Festival and the Clocktower Community Market as regular reasons to visit.</li><li style="text-align:left;">Take part in the Revitalisation Board and the Council working group.</li><li style="text-align:left;">Report back to traders every quarter in English and Vietnamese.</li></ul><h2 style="text-align:left;">Measuring success</h2><p style="text-align:left;">The Plan will be judged at its two-year review, around 2028. VSBA proposes these public targets so that everyone knows what success looks like.</p><table style="text-align:left;"><colgroup><col><col><col></colgroup><tbody><tr><th><p>Measure</p></th><th><p>Baseline</p></th><th><p>Proposed target by mid-2028</p></th></tr><tr><td><p>Shopfront floorspace vacancy (Colliers method)</p></td><td><p>22% (April 2026)</p></td><td><p>Below 15%</p></td></tr><tr><td><p>Vacant shops (VSBA count)</p></td><td><p>35 of 215 (October 2026)</p></td><td><p>Fewer than 20</p></td></tr><tr><td><p>Shops advertised for lease</p></td><td><p>11 (15 October 2026)</p></td><td><p>Tracked quarterly</p></td></tr><tr><td><p>Businesses trading after dark</p></td><td><p>Council baseline due Q1 2026/27</p></td><td><p>A measurable increase on the baseline</p></td></tr><tr><td><p>Perceived safety, day and night</p></td><td><p>Council survey baseline due Q1 2026/27</p></td><td><p>A measurable increase on the baseline</p></td></tr><tr><td><p>Development planning permits (number and value)</p></td><td><p>Council baseline due Q1 2026/27</p></td><td><p>First major consolidated development approved</p></td></tr><tr><td><p>Visitors to Lunar Festival and VSBA events</p></td><td><p>VSBA event records</p></td><td><p>Growth year on year</p></td></tr></tbody></table><p style="text-align:left;">If the targets are missed at the two-year review, the Board and Council should reset funding and actions rather than wait for the end of the Plan.</p><h2 style="text-align:left;">Sources and data notes</h2><ul><li style="text-align:left;"><a target="_blank" href="https://yoursayyarra.com.au/revitalising-victoria-street">Victoria Street Revitalisation Plan – Your Say Yarra</a>: consultation dates and adoption on 11 August 2026.</li><li style="text-align:left;"><a target="_blank" href="https://www.yarracity.vic.gov.au/sites/default/files/2026-06/Draft_Victoria_Street_Revitalisation_Plan_May_2026.pdf">Draft Victoria Street Revitalisation Plan, May 2026</a>: priorities, actions and State advocacy items. The Plan was adopted with amendments, so check details against the final version.</li><li style="text-align:left;"><a target="_blank" href="https://www.yarracity.vic.gov.au/sites/default/files/2026-06/victoria_street_context_analysis_report_april_2026.pdf">Colliers, Victoria Street Revitalisation Plan – Context Analysis Report, April 2026</a>: 22% shopfront floorspace vacancy.</li><li style="text-align:left;"><a target="_blank" href="https://www.abc.net.au/news/2026-01-02/victoria-street-richmond-long-term-decline-solutions/106051394">ABC News, 2 January 2026</a>: 22.4% vacancy, 2025/26 funding, trader and Mayor comments.</li><li style="text-align:left;"><a target="_blank" href="https://www.yarracity.vic.gov.au/sites/default/files/2024-05/www.yarracity.vic.gov.au/-/media/files/ycc/the-area/yarras-future/victoria-street-streetscape-masterplan.pdf">Victoria Street Streetscape Masterplan, adopted 15 September 2015</a>.</li><li style="text-align:left;"><a target="_blank" href="https://yoursayyarra.com.au/victoriastreet">Victoria Street consultation, 2017</a>.</li><li style="text-align:left;"><a target="_blank" href="https://www.yarracity.vic.gov.au/business/centres-and-spaces/economic-development-north-richmond">Economic development in North Richmond</a>.</li><li style="text-align:left;"><a target="_blank" href="https://www.yarracity.vic.gov.au/business/centres-and-spaces/victoria-street">Yarra City Council – Victoria Street</a>: Council's annual ground-floor vacancy audit.</li></ul><p style="text-align:left;"><strong>VSBA data:</strong>&nbsp;The VSBA trader database counted 215 shop records on Victoria Street on 15 October 2026, including upstairs offices and each tenant of The Hive. It shows 180 trading and 35 vacant. 27 businesses recorded as closed have no street address and are not counted. Proposed targets and deadlines in this paper are VSBA proposals, not commitments by Council or the State.</p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Thu, 15 Oct 2026 10:37:37 +1100</pubDate></item><item><title><![CDATA[Victoria Street Safety Camera CCTV Network]]></title><link>https://www.victoriastreet.org.au/blogs/post/victoria-street-safety-camera-network</link><description><![CDATA[ The need Victoria Street needs one coord ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_ZNJACAN0TDW93Ql-TIjFvg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_RyHsjPENR4yDUuDQDUMgKw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_fwajwNOKQXm3U0BFai8xWg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_wee8YZFAROuBPEl8xHEhgw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;"></p><div><h1 style="text-align:left;"><img src="https://www.victoriastreet.org.au/Revitalisation/Website%20article%20poster.png" style="color:rgb(69, 69, 69);font-size:18px;font-weight:300;"></h1><p style="text-align:left;"><br></p><h2 style="text-align:left;">The need</h2><p style="text-align:left;">Victoria Street needs one coordinated camera network from North Richmond Station (Hoddle St) to Church St, covering every side street and laneway.</p><ul><li style="text-align:left;"><strong>Arson:</strong>&nbsp;the July 2026 fire at 409–421 Victoria St destroyed about 10 businesses.</li><li style="text-align:left;"><strong>Graffiti and amenity:</strong>&nbsp;VSBA has run clean-ups under the Multicultural Trader Grant, and graffiti keeps returning.</li><li style="text-align:left;"><strong>Clean-up costs:</strong>&nbsp;Council has spent a large amount on clean-ups, and this money will run out.</li><li style="text-align:left;"><strong>Traders:</strong>&nbsp;200+ mostly small, multicultural businesses with no coordinated coverage of side streets and laneways.&nbsp;</li><li style="text-align:left;"><strong>Events:</strong>&nbsp;the Lunar New Year Festival (run by VSBA since 1994), Moon Lantern and the Clock Tower Market need crowd numbers and live safety monitoring.</li><li style="text-align:left;"><strong>Data:</strong>&nbsp;the precinct has no reliable visitor counts for marketing, sponsors or grant reporting.</li></ul><h2 style="text-align:left;">The proposal</h2><p style="text-align:left;">A trader-owned network of AI 360° cameras at 15–20 corner sites plus key hotspots, coordinated and part-funded by traders through VSBA over 3 years.</p><ul><li style="text-align:left;"><strong>One camera per intersection,</strong>&nbsp;mounted on a corner shop, covering Victoria St and the side street.</li><li style="text-align:left;"><strong>Hotspots:</strong>&nbsp;Lennox St, North Richmond Station, The Hive Shopping Centre, Clock Tower carpark, Abbots Yard Lane, Post Office Lane, the 409–421 site and rear laneways.</li><li style="text-align:left;"><strong>Smart features:</strong>&nbsp;people counting, graffiti and loitering alerts, clear footage for Police.</li><li style="text-align:left;"><strong>Built to grow:</strong>&nbsp;traders can add cameras later on the same system.</li></ul><div style="text-align:left;"><img src="https://www.victoriastreet.org.au/Revitalisation/Screenshot%202026-10-15%20at%2010.30.39%E2%80%AFam.png"><br></div>
<h2 style="text-align:left;">How it works</h2><p style="text-align:left;">Traders own the cameras and footage; Police get the footage; VSBA gets the numbers and event-day safety view only.</p><div style="text-align:left;">[embed: node/85a432a7-b105]</div>
<table style="text-align:left;"><colgroup><col><col><col></colgroup><tbody><tr><th><p>Party</p></th><th><p>Role</p></th><th><p>Access</p></th></tr><tr><td><p>Traders</p></td><td><p>Can own and maintain the cameras</p></td><td><p>Own footage, kept 30 days</p></td></tr><tr><td><p>Victoria Police</p></td><td><p>Investigate incidents</p></td><td><p>Footage on request, plus a coverage map</p></td></tr><tr><td><p>VSBA</p></td><td><p>Coordinate and part-fund through grants and a special levy</p></td><td><p>Visitor counts (numbers only); view-only live access on event days</p></td></tr></tbody></table><h2 style="text-align:left;">Funding</h2><p style="text-align:left;">VSBA will apply for grants, with traders contributing towards their own sites. Final costs will be set through installer quotes.</p><h2 style="text-align:left;">Safeguards</h2><p style="text-align:left;">The network protects privacy and community trust.</p><ul><li style="text-align:left;">No facial recognition, number plate recognition or audio.</li><li style="text-align:left;">Footage kept 30 days and released only to Victoria Police.</li><li style="text-align:left;">No footage used in marketing or posted online.</li><li style="text-align:left;">Clear signage across the precinct.</li></ul><h2 style="text-align:left;">What we are asking for</h2><p style="text-align:left;">VSBA will deliver the network with traders. We ask our partners to back it.</p><table style="text-align:left;"><colgroup><col><col></colgroup><tbody><tr><th><p>Partner</p></th><th><p>Ask</p></th></tr><tr><td><p>Victorian Government</p></td><td><p>$250,000 from State safety funding for cameras, plus improved street lighting</p></td></tr><tr><td><p>City of Yarra</p></td><td><p>Community funding, support for the network and privacy advice</p></td></tr><tr><td><p>Victoria Police</p></td><td><p>A simple footage request process and advice on hotspots</p></td></tr><tr><td><p>Traders</p></td><td><p>Join through the VSBA expression of interest</p></td></tr></tbody></table><p style="text-align:left;"><strong>Contact:</strong>&nbsp;Victoria Street Business Association · hello@victoriastreet.org.au · victoriastreet.org.au</p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Thu, 15 Oct 2026 10:37:37 +1100</pubDate></item><item><title><![CDATA[Retain and Strengthen 1-hour free parking]]></title><link>https://www.victoriastreet.org.au/blogs/post/retain-and-strengthen-1-hour-free-parking</link><description><![CDATA[Good news for Victoria Street traders and customers: Yarra City Council has agreed to continue the one-hour free parking arrangement for another year, ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_5rOcIWWYQVK_W5AqItcUvQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_DrK_rUa4ThOlr4fxHwKc7A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_pZ8kr6tFSSSW3dKHiCx6kA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_wlJjzcpvQmC2ApfroIOkmQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p><br></p><p><img src="https://www.victoriastreet.org.au/Blogs/ChatGPT%20Image%20May%2018-%202026-%2005_38_21%20PM.png"><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p style="text-align:left;"></p><div><p><strong>Good news for Victoria Street traders and customers: Yarra City Council has agreed to continue the one-hour free parking arrangement for another year, through to June 2027.</strong></p><p>The one-hour free parking initiative was introduced to make it easier for people to visit Victoria Street, Bridge Road and Swan Street, support local businesses and encourage regular turnover of parking spaces.</p><p>For Victoria Street, accessible parking remains particularly important.</p><p>Our precinct is made up largely of small businesses — restaurants, grocers, bakeries, health services, retailers and family-run businesses. Many customers come to Victoria Street for a quick meal, groceries, an appointment or to collect something from a local shop.</p><p>One hour of free parking gives customers an important incentive to stop, visit and spend locally.</p><h2>Now traders need to help demonstrate its value</h2><p>The next 12 months are important.</p><p>If Victoria Street traders want one-hour free parking to become a stronger and more permanent part of the precinct, we need good evidence about how it is working.</p><p>The Victoria Street Business Association encourages traders to:</p><ul><li><p>Tell us whether customers are using the free hour.</p></li><li><p>Share customer feedback about parking.</p></li><li><p>Tell us whether it has made visiting Victoria Street easier.</p></li><li><p>Encourage customers to correctly activate their free parking session at the meter or through PayStay.</p></li><li><p>Participate when Council or VSBA asks for feedback about the program.</p></li></ul><p>Under the current system, customers must still&nbsp;<strong>start a parking session</strong>, even when staying for less than one hour. The free hour applies to eligible paid parking areas, with normal parking time restrictions continuing to apply.</p><h2>Parking is only one part of revitalising Victoria Street</h2><p>Free parking alone will not solve every challenge facing the precinct.</p><p>It needs to work alongside better safety, cleaner streets, stronger business promotion, events, investment, reduced vacancies and improvements to the overall visitor experience.</p><p>But making Victoria Street easier and more affordable to visit is a practical step.</p><p>The coming year gives traders, customers and Council an opportunity to better understand what works and what can be improved.</p><p><strong>If you are a Victoria Street trader, please share your experience with VSBA.</strong></p><p>The stronger the information we can provide about customer behaviour, business activity and parking usage, the better informed future decisions about the program can be.</p><p><strong>Victoria Street Business Association</strong></p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Mon, 28 Sep 2026 10:34:57 +1000</pubDate></item><item><title><![CDATA[Victoria Street Pledge Election Campaign]]></title><link>https://www.victoriastreet.org.au/blogs/post/Victoria-Street-Pledge-Election-Campaign</link><description><![CDATA[The Victoria Street Pledge Victorian State Election — 28 November 2026 Draft Victoria Street is a 1.6-kilometre small-business precinct stretching from ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_e4TI8dyCS2yjzES0NyvMtw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_nCVbFSDYRx6ll03PfYl4RQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_ZxQRlNoBRaG5xoYS0MUd8w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_8ceTUohQTYCyVEK2Gx61lg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><h3 style="text-align:left;"><div><p><br></p></div>
</h3><p style="text-align:left;"><em></em></p></div><p></p></div></div><div data-element-id="elm_ksr4G5zkcH-ddDuIW8Ee6Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><h2><img src="https://www.victoriastreet.org.au/Blogs/Screenshot%202026-09-04%20at%207.14.21%E2%80%AFPM.png" style="color:rgb(69, 69, 69);font-size:18px;font-weight:300;"><br></h2><p></p><div><h2><b>The Victoria Street Pledge</b></h2><p><b>Victorian State Election — 28 November 2026 Draft</b></p></div>
<p><br></p> Victoria Street is a 1.6-kilometre small-business precinct stretching from Hoddle Street to Burnley Street. The Victoria Street Business Association’s September 2026 street count found <b>195 businesses trading</b>, with around <b>two in three migrant-run</b>. Victoria Street is the heart of Melbourne’s Vietnamese community and one of the city’s best-known food and cultural precincts. <p></p><p>But our street is under pressure.</p><p><br></p><p>More than <b>one in five shopfronts is vacant</b>. In July, the deliberately lit fire at <b>409–421 Victoria Street</b> destroyed or displaced around ten businesses in a single night. Safety concerns, drug-related activity, declining business confidence and a lack of investment continue to affect our traders, workers, residents and visitors.</p><p><br></p><p>Yarra City Council has adopted a&nbsp;<a href="https://www.yarracity.vic.gov.au/planning-and-building/our-projects-and-initiatives/victoria-street-revitalisation-project" title=" four-year Victoria Street Revitalisation Plan" rel=""></a><b><a href="https://www.yarracity.vic.gov.au/planning-and-building/our-projects-and-initiatives/victoria-street-revitalisation-project" title=" four-year Victoria Street Revitalisation Plan" rel="">four-year Victoria Street Revitalisation Plan</a>&nbsp;<span style="font-weight:normal;">and $1M</span></b>, recognising that Council cannot revitalise the precinct alone. Strong partnership with the Victorian Government and Federal Government is essential.</p><p style="margin-bottom:2px;"><b><br></b></p><h3><b>Our pledge to Richmond candidates</b></h3><p>Ahead of the Victorian State Election, the Victoria Street Business Association is asking every candidate for Richmond to tell our community which actions they support.&nbsp;<b>Candidates do not need to support every proposal. They can support the individual actions that align with their policies.&nbsp;</b>We will publish candidate responses so traders, residents and the wider community can compare their commitments.</p><p style="margin-bottom:2px;"><b><br></b></p><h3><b>1. Make Victoria Street safer — now</b></h3><p>We are asking candidates to support:</p><ul><li>A <b>Protective Services Officer (PSO) trial</b> for Victoria Street and North Richmond.</li><li>CCTV coverage on <b>Victoria Street between Hoddle and Church Streets</b> and <b>Lennox Street between Victoria and Elizabeth Streets</b>.</li><li>An immediate expansion of coordinated <b>outreach and intervention services on Lennox Street</b>.</li></ul><p style="margin-bottom:2px;"><b><br></b></p><h3><b>2. Act on drug harm and recovery</b></h3><p>We are asking candidates to support:</p><ul><li>Relocating the <b>North Richmond Medically Supervised Injecting Room</b> away from its current location near the primary school, homes and businesses.</li><li>Expanding <b>rehabilitation, treatment and recovery services</b> so people experiencing addiction have pathways beyond crisis management.</li></ul><p style="margin-bottom:2px;"><b><br></b></p><h3><b>3. Stand with the traders burnt out in July</b></h3><p>We are asking for:</p><ul><li><b>Direct Victorian Government financial assistance</b> for businesses destroyed, displaced or made untenantable by the July fire at <b>409–421 Victoria Street</b>.</li><li>A support package committed and delivered before the caretaker period begins on <b>3 November 2026</b>.</li></ul><p>Around ten unrelated family businesses were affected by one criminal act. Traders lost premises, income, jobs and months of trade.</p><p style="margin-bottom:2px;"><b><br></b></p><h3><b>4. Bring people, investment and businesses back</b></h3><p>We are asking candidates to support:</p><ul><li>A <b>land-tax incentive or waiver</b> for the first three major developments to commence in the Victoria Street precinct.</li><li>State funding for the <b>North Richmond Community Services Hub business case</b>.</li><li>A significant <b>upgrade of North Richmond Station and its surrounding public realm</b>.</li></ul><p>Victoria Street needs more residents, workers, visitors and private investment if the precinct is to recover and grow.</p><p style="margin-bottom:2px;"><b><br></b></p><h3><b>5. Fund the precinct, its traders and cultural identity</b></h3><p>We are asking candidates to support:</p><ul><li>Funding for a <b>dedicated Victoria Street precinct coordinator</b>.</li><li>Ongoing Victorian Government funding for the Victoria Street Business Association to deliver the <a href="https://www.victoriastreet.org.au/" title="Lunar New Year Festival." rel=""></a><b><a href="https://www.victoriastreet.org.au/" title="Lunar New Year Festival." rel="">Lunar New Year Festival</a></b><a href="https://www.victoriastreet.org.au/" title="Lunar New Year Festival." rel="">.</a><br></li><li>A <b>State-led Victoria Street Precinct Revitalisation Board</b>, with direct representation from Victoria Street businesses and land owners.</li></ul><p>Revitalisation cannot rely on volunteer traders alone. Victoria Street needs long-term coordination, accountability and investment.</p><p style="margin-bottom:2px;"><b><br></b></p><h3><b>Candidate responses</b></h3><p>Candidates will be invited to indicate which individual actions they support and may provide their own alternative policies or additional comments. The Victoria Street Business Association Inc (VSBA) will publish responses ahead of early voting so our community can make an informed comparison.</p><p><b><br></b></p><p><b>Candidate response deadline: Friday 9 October 2026</b></p><p><b>Contact:</b><span style="text-decoration:underline;"><a href="mailto:hello@victoriastreet.org.au">hello@victoriastreet.org.au</a></span></p><p><b><br></b></p><p></p><h3><b>Victoria Street Business Association Inc (VSBA)</b></h3><p></p><p><br></p><p style="margin-bottom:2px;"><br></p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Sun, 06 Sep 2026 10:25:52 +1000</pubDate></item><item><title><![CDATA[The Moon Comes to Victoria Street]]></title><link>https://www.victoriastreet.org.au/blogs/post/the-moon-comes-to-victoria-street</link><description><![CDATA[&nbsp; Moon Lantern Festival 2026 | Tết Trung Thu | Sunday 20 September There is a moment near the end of every Moon Lantern Festival that is worth the ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_XOB-0YiGQEC7H0mUk140qQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_aGRlow7oRK6fgzsUBOV5Qg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_yLH1ANFYR-qTAN9m4VZ9EQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_Tsa96ZWfSuan_Bj7dwakGg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><h1 style="text-align:left;"><img src="https://www.victoriastreet.org.au/Blogs/548655786_1330084469128415_6874924313201828441_n.jpg" style="text-align:center;color:rgb(69, 69, 69);font-size:18px;font-weight:300;">&nbsp;</h1><p style="text-align:left;"><strong>Moon Lantern Festival 2026 | Tết Trung Thu | Sunday 20 September</strong></p><p style="text-align:left;">There is a moment near the end of every Moon Lantern Festival that is worth the whole day. The sun has gone, the stage lights come down, and a few hundred children start walking with paper lanterns they made themselves that afternoon. Some of the lanterns are lopsided. Most of them are held very carefully. Parents walk behind with phones out. That is the parade, and it is the reason we run this festival.</p><p style="text-align:left;">Tết Trung Thu is the mid-autumn festival, held on the fifteenth day of the eighth lunar month when the moon is at its fullest and brightest. In Vietnam it is a children's festival. Families gather, mooncakes are shared, lion dancers move through the streets, and children carry lanterns after dark. The stories told on the night belong to the moon: Chị Hằng, the moon lady, and Chú Cuội, the boy who held onto a banyan tree as it floated up into the sky and has been sitting under it ever since.</p><p style="text-align:left;">Victoria Street has been marking Tết Trung Thu for a long time, in shopfronts, in homes, and in the back rooms of restaurants. This year we are doing it together, in one place, in public.</p><p style="text-align:left;"><br></p><h2 style="text-align:left;">What is on</h2><p style="text-align:left;">The festival runs from 2:00pm to 7:00pm at Abbots Yard, 329 Victoria Street, Abbotsford. Entry is free and everyone is welcome.</p><p style="text-align:left;">Gates open at 2:00pm with stalls, lantern making, face painting and live music from Finbar. From 3:30pm the stage program starts with storytelling and prizes, then the Moonlight Dance, the AVWA traditional lantern dance, and a second storytelling session. Welcome and speeches are at 5:00pm, followed by show bags and a mini game called Pass the Moon.</p><p style="text-align:left;">The back half of the afternoon belongs to the lion dance at 6:00pm, Cool Kids entertainment at 6:20pm, and the lantern parade at 6:40pm. We close at 7:00pm.</p><p style="text-align:left;">There is also a youth activation at the Richmond end of the street, at the corner of Lennox and Victoria Street. Program and times will be confirmed closer to the day.</p><h2 style="text-align:left;">Come early if your child wants to be in the parade</h2><p style="text-align:left;">This is the one thing worth planning around. Lantern making runs through the afternoon, and children carry the lanterns they make in the 6:40pm parade. If you arrive at six, there will not be time. Come in the afternoon, make a lantern, eat something, and stay for the walk.</p><h2 style="text-align:left;">Eat something you have not eaten before</h2><p style="text-align:left;">Victoria Street is one of the great eating streets in Melbourne, and the stalls at this festival are run by the traders who make it that way. Bring cash, because some stalls do not take cards. Bring a jacket too. It gets cold on Victoria Street once the sun goes down, every year, and every year people are surprised.</p><p style="text-align:left;">If you would like to give a red envelope to the lion dancers, bring one. It is not expected and it is always welcome.</p><h2 style="text-align:left;">Why we do it</h2><p style="text-align:left;">The Victoria Street Business Association runs two festivals a year. The Lunar New Year Festival in February is the big one, tens of thousands of people, the whole street closed. Tết Trung Thu is smaller and quieter and in some ways more important, because it is aimed at the children who will inherit this precinct and the elders who built it.</p><p style="text-align:left;">It has been a hard year on Victoria Street. Coming together in public, with food and lanterns and lion dancers, is not a small thing.</p><p style="text-align:left;">Bring your family. We will see you there.</p><p style="text-align:left;"><strong>Sunday 20 September 2026, 2:00pm to 7:00pm</strong>&nbsp;Abbots Yard,&nbsp;</p><p style="text-align:left;">329 Victoria Street, Abbotsford&nbsp;</p><p style="text-align:left;"><br></p><p style="text-align:left;">Free entry, all ages, undercover venue hello@victoriastreet.org.au | 0475 833 595 | victoriastreet.org.au</p><hr style="text-align:left;"><h1 style="text-align:left;">Trăng Về Trên Phố Victoria</h1><p style="text-align:left;"><strong>Lễ hội Lồng Đèn 2026 | Tết Trung Thu | Chủ Nhật 20 tháng 9</strong></p><p style="text-align:left;">Có một khoảnh khắc gần cuối mỗi mùa lễ hội đáng giá cả ngày hôm đó. Mặt trời đã lặn, đèn sân khấu hạ xuống, và vài trăm em nhỏ bắt đầu bước đi với chiếc lồng đèn giấy các em tự làm buổi chiều. Có cái méo mó. Hầu hết được cầm rất cẩn thận. Cha mẹ đi phía sau với điện thoại trên tay. Đó là buổi rước đèn, và đó là lý do chúng tôi tổ chức lễ hội này.</p><p style="text-align:left;">Tết Trung Thu rơi vào ngày rằm tháng Tám âm lịch, khi trăng tròn và sáng nhất. Ở Việt Nam đây là tết của thiếu nhi. Gia đình quây quần, chia nhau bánh trung thu, đội lân đi qua các con phố, và trẻ em rước đèn khi trời tối. Những câu chuyện kể trong đêm đều thuộc về mặt trăng: Chị Hằng, và Chú Cuội ngồi dưới gốc cây đa.</p><p style="text-align:left;">Phố Victoria đã đón Trung Thu từ lâu, trong các cửa tiệm, trong nhà, trong bếp các nhà hàng. Năm nay chúng ta làm cùng nhau, ở một nơi, giữa cộng đồng.</p><h2 style="text-align:left;">Chương trình</h2><p style="text-align:left;">Lễ hội diễn ra từ 2:00 chiều đến 7:00 tối tại Abbots Yard, 329 Victoria Street, Abbotsford. Vào cửa miễn phí, chào đón tất cả mọi người.</p><p style="text-align:left;">Mở cửa lúc 2:00 chiều với gian hàng, làm lồng đèn, vẽ mặt và nhạc sống của Finbar. Từ 3:30 chiều chương trình sân khấu bắt đầu với kể chuyện và phát thưởng, tiếp theo là múa dưới trăng, múa lồng đèn truyền thống của AVWA, và phần kể chuyện thứ hai. Chào mừng và phát biểu lúc 5:00 chiều, sau đó phát túi quà và trò chơi Chuyền Trăng.</p><p style="text-align:left;">Nửa sau buổi chiều dành cho múa lân lúc 6:00, Cool Kids biểu diễn lúc 6:20, và rước đèn lúc 6:40. Kết thúc lúc 7:00 tối.</p><p style="text-align:left;">Ngoài ra còn có hoạt động dành cho giới trẻ ở đầu Richmond, góc Lennox và Victoria Street. Chương trình và giờ giấc sẽ thông báo sau.</p><h2 style="text-align:left;">Đến sớm nếu con muốn rước đèn</h2><p style="text-align:left;">Đây là điều đáng lưu ý nhất. Làm lồng đèn diễn ra suốt buổi chiều, và các em cầm chính chiếc đèn mình làm đi rước lúc 6:40. Nếu đến lúc sáu giờ thì sẽ không kịp. Hãy đến từ chiều, làm lồng đèn, ăn uống, rồi ở lại rước đèn.</p><h2 style="text-align:left;">Thử món chưa từng ăn</h2><p style="text-align:left;">Phố Victoria là một trong những con phố ẩm thực lớn của Melbourne, và các gian hàng tại lễ hội do chính những tiểu thương đó đứng bán. Mang theo tiền mặt, vì một số gian hàng không nhận thẻ. Mang theo áo khoác nữa. Phố Victoria lạnh khi mặt trời lặn, năm nào cũng vậy, và năm nào cũng có người bất ngờ.</p><p style="text-align:left;">Nếu muốn tặng bao lì xì cho đội lân, hãy mang theo. Không bắt buộc, nhưng luôn được đón nhận.</p><h2 style="text-align:left;">Vì sao chúng tôi làm</h2><p style="text-align:left;">Hiệp hội Doanh nghiệp Victoria Street tổ chức hai lễ hội mỗi năm. Lễ hội Tết Nguyên Đán tháng Hai là lễ hội lớn, hàng chục ngàn người, đóng cả con đường. Tết Trung Thu nhỏ hơn, yên hơn, và theo một cách nào đó quan trọng hơn, vì nó dành cho những đứa trẻ sẽ kế thừa khu phố này và những người lớn tuổi đã dựng nên nó.</p><p style="text-align:left;">Đây là một năm khó khăn với phố Victoria. Cùng nhau đứng giữa cộng đồng, với đồ ăn, lồng đèn và đội lân, không phải chuyện nhỏ.</p><p style="text-align:left;">Hãy đưa cả gia đình đến. Hẹn gặp mọi người.</p><p style="text-align:left;"><strong>Chủ Nhật 20 tháng 9 năm 2026, 2:00 chiều đến 7:00 tối</strong>&nbsp;Abbots Yard, 329 Victoria Street, Abbotsford Miễn phí, mọi lứa tuổi, có mái che hello@victoriastreet.org.au | 0475 833 595 | victoriastreet.org.au</p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Sat, 29 Aug 2026 16:36:55 +1000</pubDate></item><item><title><![CDATA[Ten Businesses, One Building, One Night — and Still No Financial Support]]></title><link>https://www.victoriastreet.org.au/blogs/post/on-the-street-not-on-paper.1</link><description><![CDATA[Image The Herald Sun The Victoria Street Business Association is asking the Victorian Government for direct financial assistance for the traders whose ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_cDGdgYUqRUWZT3TcUL3QiQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9aRnyIXnSomsgfZNuvV_OA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_NHL9yevPQXOR4MtNnCJWZg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_y4srQf5eSxardAkI6qMS2Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>Ten Businesses, One Building, One Night — and Still No Financial Support</span></h2></div>
<div data-element-id="elm_kQWCwXz13DM6fXLKxk9sJg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p><img src="https://www.victoriastreet.org.au/2%20Traders/91e25046aca7b1fd57bb673583ea2645.avif"><br></p><p>Image The Herald Sun</p><p><br></p><p>The Victoria Street Business Association is asking the Victorian Government for direct financial assistance for the traders whose businesses were destroyed in the Victoria Street fire. <br></p><p>Advisory support has been secured. Council has committed to rate and fee relief. What has not arrived is capital — the money these business owners need to replace a fitout, restock, cover the months they cannot trade, and either relocate or return.</p><p>That gap is now the only thing standing between several of these traders and permanent closure.</p><p><br></p><h2>What happened</h2><p>In the early hours of the morning, offenders drove a vehicle into a ground-floor business on Victoria Street and set the building alight. Fire Rescue Victoria brought the blaze under control with around 80 firefighters and some 25 trucks. Around ten shops within the single building were affected.</p><p>Among them: two accounting practices, an optometrist, a Chinese medicine clinic, two massage businesses, a hair and beauty salon, two restaurants and a convenience store. Family businesses, most of them. Several had traded on this street for years.</p><p>Nobody was inside. That is the only good news in this account.</p><h2>What the Association did</h2><p>Within the first hour we identified which shops were alight and opened a communication channel for affected traders and committee members. By the end of that day we had established a single public information channel for Victoria Street, held a first meeting with traders, and taken briefings from Council and Police.</p><p>Within 24 hours we had briefed the Council CEO and councillor team, who adopted our plan of action, and escalated to the Premier and the relevant Minister. We met the Minister for Small Business in the first week.</p><p>Since then the work has been unglamorous and continuous: site access, suspension of utilities and leases, legal and financial support, and case-by-case assistance for every affected trader — in Vietnamese or English, whichever they need. Lease exits. Bond recovery. Tax Office engagement. Service Australia coordination. Decisions about whether to resume trading at all.</p><p>We are grateful to the Small Business Minister, Mayor and Councillor and Council Staff, Business Victoria to Police and Fire Rescue Victoria, and to the officers who have worked alongside us.</p><h2>What has been secured, and what has not</h2><p>Small business advisory assistance has been secured, modelled on the support offered after bushfire events. Council has committed to rate and fee rebates and other fee relief for businesses that remain on Victoria Street.</p><p>Both of those matter. Neither of them is money in a trader's hand.</p><p>Advice does not replace a destroyed fitout. A rate rebate does not help a business that has no premises to be rated on. Traders tell us that insurance has been the single hardest part of this — slow, contested, and in several cases well short of what rebuilding actually costs.</p><p>Two businesses have already relocated away from Victoria Street. More are deciding now. Every week without a clear answer on financial support makes that decision for them.</p><h2>Why this case is different</h2><p>We understand the Government's difficulty. Victoria Police have confirmed more than 100 properties firebombed across Melbourne and regional Victoria, the overwhelming majority of them single shopfronts. A government cannot write a cheque for every one.</p><p>But this event was not that. This was a single attack that destroyed an entire building of unrelated businesses in one night — an optometrist, an accountant, a massage therapist and a nail salon who had nothing to do with one another beyond sharing a roof, and nothing whatsoever to do with the reason the building was targeted.</p><p>That is the distinction we are asking Government to recognise. Not compensation for arson generally, but support triggered where a single attack causes multi-tenancy collateral loss on this scale. It is a narrow category. It is a defensible one. And it is the difference between a policy that holds and a policy nobody can afford to write.</p><h2>The rebuild</h2><p>Talks about rebuilding are underway. The Association's is helpping the traders with new vacant shops along the strip.</p><p>This needs to be settled now, while the rebuild is still being planned.</p><h2>Where this stands</h2><p>Victoria Street is a precinct that has already absorbed a great deal — reduced foot traffic, rising rents, and a shopfront vacancy rate that the City of Yarra's own analysis puts at around 22 per cent. It does not have ten businesses to spare.</p><p>We will keep working with Council, with the Minister's office and with the traders themselves. We are asking the Victorian Government to move, and to move before the electoral cycle closes the window on new commitments.</p><hr><p><em>The Victoria Street Business Association represents traders across Richmond and Abbotsford in the City of Yarra. If your business was affected by the fire, or if you can assist affected traders with premises, contact the Association.&nbsp;</em></p></div>
<p></p></div></div></div></div></div></div></div>]]></content:encoded><pubDate>Tue, 28 Jul 2026 23:47:05 +1000</pubDate></item><item><title><![CDATA[Yarra City Council has adopted a four year plan for Victoria Street.]]></title><link>https://www.victoriastreet.org.au/blogs/post/on-the-street-not-on-paper.2</link><description><![CDATA[At its meeting on Tuesday 11 August 2026, Council adopted the Victoria Street Revitalisation Plan. It runs for four years and covers safety, cleanliness, vacant shops, greening and the street's multicultural identity.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_9WPvx9I_SAmg5choJOwDvQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_u9NgeDN2SZGfZ18SfMsQPw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_G911Xa3SQdmIbU1uIzcFgg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_bpzt9coQRQuE5pFqSj-8Tg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p style="text-align:left;"><br></p><p style="text-align:left;"><img src="https://www.victoriastreet.org.au/Blogs/Screenshot%202026-09-04%20at%207.14.21%E2%80%AFPM.png"><br></p><p style="text-align:left;"><span>At its meeting on Tuesday 11 August 2026, Council adopted the Victoria Street Revitalisation Plan. It runs for four years and covers safety, cleanliness, vacant shops, greening and the street's multicultural identity.</span></p><p style="text-align:left;"><br></p><p style="text-align:left;">More than 580 people took part in the consultation between 14 May and 7 June. Two things stood out. Safety was the one issue almost everyone agreed on. And the in person conversations, which reached more traders and more Vietnamese community members than the online survey did, put more weight on food, identity and greening.</p><p style="text-align:left;"><br></p><p style="text-align:left;">Year one commitments include visible safety improvements at Lennox Square by February 2027, amenity and safety works in Butler Park, an Identity Study, a trial roller door removal program, and advocacy to the State Government.</p><p style="text-align:left;"><br></p><p style="text-align:left;">VSBA supports the Plan. Our job now is to hold the dates. Adopting a plan and delivering it are different things, and Council heard clearly during consultation that trust depends on follow through. We will report to traders on what actually gets delivered, and we will keep pushing the State Government items, particularly safety infrastructure and support for the businesses affected by the July fire.</p><p style="text-align:left;"><br></p><p style="text-align:left;"></p><div><h2 style="text-align:left;"><strong>Council delivers itself, years 1–2</strong></h2><p style="text-align:left;">Lennox Square safety improvements with visible change by February 2027. Amenity and safety works at Butler Park (named a priority), then Regent Street and Williams Reserve. A trial roller door removal program for passive surveillance. An identity study in year one. Graffiti removal in high foot traffic areas plus working with property owners on prevention. A street greening program including green walls. QR codes so people can report cleanliness, graffiti and safety issues. Shopfront improvement programs. Business Concierge, a dedicated statutory planner for business permits, and a Revitalisation Project Team to resolve business issues. A vacant shop program with incentives for new tenants. A marketing strategy for the precinct. Review of the Learning Bank's role, in year one.</p><p style="text-align:left;"><strong><br></strong></p><h2 style="text-align:left;"><strong>Council, years 2–4</strong></h2><p style="text-align:left;">Pocket park at Jonas Street and an outdoor dining pilot in side streets, both flagged year 2. A Victoria Street Streetscape Plan. 3D modelling of the precinct's development potential, year 2. A "Consolidate to Activate" pilot bringing land owners together, year 2. Developer forums. An EOI to land a "game changer" anchor business on a five year lease with six months rent funded in year four, subject to a separate budget bid. A tenant and investor guide, year 3.</p><p style="text-align:left;"><strong><br></strong></p><h2 style="text-align:left;"><strong>Governance and reporting</strong></h2><p style="text-align:left;">A dedicated team funded for the life of the Plan. Quarterly community reports plus an annual report card. Baseline data collected from September 2026 against safety, amenity, economy and pride. Annual budget bids, meaning most of this is funded year by year rather than locked in.</p><p style="text-align:left;"><strong><br></strong></p><h2 style="text-align:left;"><strong>Not Council's to deliver, asked of the State</strong></h2><p style="text-align:left;">This is the larger half of the Plan. Increased police presence, a PSO trial, a temporary police hub, and police operated CCTV between Church and Hoddle and on Lennox Street. Moving the MSIR away from the school, homes and businesses. Approving Amendment C291yara. Land tax waivers for the first three major developments. Funding the business case for the North Richmond Community Services Hub. Upgrading North Richmond Station. Maintaining and activating State owned sites, with a safe lit walking route on the east side of Lennox Street named as an immediate priority. Extending the free tram zone to Church Street and Route 78 along Victoria Street. And a State led Revitalisation Board at Department Secretary level.</p><p style="text-align:left;"><strong><br></strong></p><h2 style="text-align:left;"><strong>Two things directly relevant to VSBA</strong></h2><p style="text-align:left;">Action 3.1 commits Council to in-kind support for the Lunar New Year Festival, not cash. Advocacy priority 8 asks the State for ongoing funding to support VSBA to deliver it. So the money ask sits with the State and is not secured.</p><p style="text-align:left;"><br></p><p style="text-align:left;">Action 3.5 says Council will work with community partners to capture and report their contributions to revitalisation. That is a reporting obligation on VSBA that nobody has scoped yet. Worth asking what it means before it arrives as a request.</p><p style="text-align:left;"><br></p><p style="text-align:left;">VSBA still has no funding except festival funding so we will need to get the trader to support activities and the use of volunteer board.</p><p style="text-align:left;"><br></p></div>
<p></p><p style="text-align:left;">If something in the Plan affects your shop, or you want to know what year one means for your block,&nbsp;</p><p style="text-align:left;">contact us on 0475 833 595 or&nbsp;<a href="mailto:hello@victoriastreet.org.au">hello@victoriastreet.org.au</a></p><p style="text-align:left;"><br></p><p style="text-align:left;"><br></p><p style="text-align:left;"><br></p><p style="text-align:left;"><a href="/victoria_street_revitalisation_plan_interventions_report.pdf" rel="" download=""></a></p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Tue, 28 Jul 2026 23:47:05 +1000</pubDate></item><item><title><![CDATA[Victoria Street Multicultural Grant Updates]]></title><link>https://www.victoriastreet.org.au/blogs/post/on-the-street-not-on-paper.</link><description><![CDATA[ Twelve&nbsp;months of the&nbsp;Victoria Street&nbsp;revitalisation&nbsp;program, ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_emke80DKRpW3AkUyEsCTOQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_s-IWKcPvTTa7NEVVgyn5dg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_UYhUs554SF-HqSw5S28b6A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_U-vtyaYqRRaVfqdnzJwg6Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p></p><div><p style="text-align:left;"></p><div><p><img src="https://www.victoriastreet.org.au/Revitalisation/fH1oz0KQ.jpeg">Twelve&nbsp;months of the&nbsp;Victoria Street&nbsp;revitalisation&nbsp;program, funded&nbsp;through the Victorian&nbsp;Government's&nbsp;multicultural trader&nbsp;program and delivered&nbsp;with Yarra City&nbsp;Council, Victoria&nbsp;Police, Collingwood&nbsp;Rotary, Richmond&nbsp;Community Watch and&nbsp;local partners. <br></p><p><strong>August 2025.</strong>&nbsp;Program launched on&nbsp;the street with a&nbsp;trader event&nbsp;alongside Council,&nbsp;Collingwood Rotary&nbsp;and the Minister's&nbsp;office. 25 businesses&nbsp;took part.</p><p><strong>October 2025.</strong>&nbsp;Street safety forum&nbsp;with Victoria Police.&nbsp;Traders told us&nbsp;safety came before&nbsp;everything else, so&nbsp;we ran it first.&nbsp;Anti-social&nbsp;behaviour, lighting,&nbsp;and how to report&nbsp;problems. 12&nbsp;businesses attended.</p><p><strong>December 2025.</strong>&nbsp;Business and&nbsp;marketing workshop&nbsp;with an external&nbsp;adviser, because&nbsp;traders wanted to&nbsp;understand their own&nbsp;marketing and what a&nbsp;stronger street is&nbsp;worth to them. 15&nbsp;businesses attended.</p><p><strong>February 2026.</strong>&nbsp;Business law session&nbsp;on hiring and&nbsp;leasing, delivered&nbsp;with a commercial law&nbsp;firm. Practical&nbsp;guidance for traders&nbsp;taking on staff or&nbsp;signing a shop lease.&nbsp;12 businesses&nbsp;attended.</p><p><strong>April 2026.</strong>&nbsp;Parking engagement&nbsp;with the City of&nbsp;Yarra on continuing&nbsp;one-hour free&nbsp;parking, so customers&nbsp;can stay long enough&nbsp;to shop and eat. In&nbsp;progress.</p><p><strong>Across 2025–26.</strong>&nbsp;Four street clean-up&nbsp;days with Collingwood&nbsp;Rotary and Richmond&nbsp;Community Watch. 50&nbsp;business&nbsp;participations.&nbsp;Presentation is what&nbsp;people judge the&nbsp;street by before&nbsp;anything else.</p><p><strong>2026.</strong>&nbsp;Greening&nbsp;and street furniture,&nbsp;designed, permitted&nbsp;and installed with&nbsp;Yarra City Council,&nbsp;targeting the places&nbsp;people had least&nbsp;reason to stop. 11&nbsp;businesses involved.</p><p><strong>2026.</strong>&nbsp;Community&nbsp;mural at Ben Thanh&nbsp;Market. Artist&nbsp;commissioned,&nbsp;residents' approval&nbsp;secured, solar&nbsp;lighting so it stays&nbsp;visible after dark.&nbsp;11 businesses&nbsp;involved.</p><p><strong>June 2026.</strong>&nbsp;Business Expo with&nbsp;live entertainment&nbsp;and street wellness.&nbsp;A day built to test&nbsp;what actually brings&nbsp;people onto the&nbsp;strip.</p><p>Safety first,&nbsp;because that is what&nbsp;traders asked for.&nbsp;Then skills, then&nbsp;presentation, then&nbsp;activation. That&nbsp;order was not ours.&nbsp;It came from the&nbsp;street.</p><p><strong><a href="mailto:hello@victoriastreet.org.au">hello@victoriastreet.org.au</a>&nbsp;| 0475 833 595 | victoriastreet.org.au</strong></p></div>
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